Facebook CEO Mark Zuckerberg addresses developers creating applications that integrate with his social network. 

social networks are redefining the way people find and share information, they’ve provided a platform for a new wave of applications, and their impact has even spilled over into this year’s revolutions in the Middle East. The operators of these networks make money primarily through ads, wooing advertisers with the prospect of campaigns better targeted than anything competitors like search engines or television can provide.

Facebook CEO Mark Zuckerberg addresses developers creating applications that integrate with his social network. 

social networks are redefining the way people find and share information, they’ve provided a platform for a new wave of applications, and their impact has even spilled over into this year’s revolutions in the Middle East. The operators of these networks make money primarily through ads, wooing advertisers with the prospect of campaigns better targeted than anything competitors like search engines or television can provide.

justbeingseriouslysocial:

India’s mobile advertising market poised to grow by more than 40 percent over the next few years and, telecom giant Bharti Airtel is placed uniquely to leverage this growing medium »

Mobile ads are already established as a more efficient medium for brands in India and Bharti says it believes mobile add revenues will grow 40 percent over the coming few years. That view is backed up by the industry itself and, last year, mobile ad specialist InMobi revealed that mobile campaigns in India are up to three times more effective than online advertising.

justbeingseriouslysocial:

India’s mobile advertising market poised to grow by more than 40 percent over the next few years and, telecom giant Bharti Airtel is placed uniquely to leverage this growing medium »

Mobile ads are already established as a more efficient medium for brands in India and Bharti says it believes mobile add revenues will grow 40 percent over the coming few years. That view is backed up by the industry itself and, last year, mobile ad specialist InMobi revealed that mobile campaigns in India are up to three times more effective than online advertising.

justbeingseriouslysocial:

safranx:

Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers. Via Yahoo Article: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did 

So creepy…

But not so amazingly surprising. Given the opportunity (like when you reveal your credit card data or personal details), internet marketers will be more observant of the daily chores in a household than, say, the father of the house. Suggesting to take vows to “Pay Cash” as a means of avoiding customer profiling, this comment on the Times article further demonstrates customer frustration with behavioral tracking »

You really have to be on your guard with everything these days. Walmart has their big brother type system worked out so well that they know when women are pregnant from tracking their stats. Interesting what they do.

(Source: safx)